About Us
ABOUT US
About Custom Rate Mortgage
We set out to change that.
At Custom Rate Mortgage, we believe mortgages should be built for people, not profit. For too long, the traditional lending model worked against homeowners, with large lenders stacking hidden profit margins into every loan. The result? Borrowers lost before they ever got started.
Founded by experienced loan officers and designed with borrowers in mind, Custom Rate Mortgage is built on the idea that transparency, fairness, and trust should come first. By operating on some of the slimmest margins in the industry, we’re able to pass those savings directly to our clients.
That means when you work with us, you’re not just getting a mortgage, you’re getting a smarter, more honest approach to financing your home.
Our Story
Custom Rate Mortgage was born out of a simple truth: borrowers deserve better. After years of working inside the traditional lending system, our founders saw how outdated practices and inflated margins hurt the very people they were supposed to serve. Instead of accepting “business as usual,” they decided to rebuild the process from the ground up.
The result is a company designed to shift the power back where it belongs, into the hands of the borrower. By combining deep industry knowledge with innovative tools, we’ve created a new way forward: one that values people over profit.
Our Team
Our Philosophy
Every homeowner and loan officer who works with us deserves clear guidance, open communication, and a process that makes sense. That’s why we’ve built a culture based on:
Local Expertise
As a local team, we know the neighborhoods, the markets, and the people we serve throughout the state of Florida.
Personalized Options
Transparency
Smart Technology
Supportive Teamwork
We believe in empowering our loan officers with tools, mentorship, and an environment where they can thrive.
Above all, we want our clients and colleagues to feel comfortable, confident, and cared for throughout the process.
TRUSTED PARTNER
A Loan Partner You Can Trust
Choosing a mortgage company is more than just picking a lender; it’s about finding a partner you can trust. At Custom Rate Mortgage, we’ve built that trust by staying true to who we are: honest advisors, local experts, and caring professionals.
When you walk through the process with us, you can expect patience, clarity, and a team that’s always ready to help. Because at the end of the day, it’s not just about rates or loan options, it’s about making people feel at home in every sense of the word.
Usefull Links
Contact Us
- (727) 210-5547
- Info@CustomRateMortgage.com
- 360 Central Ave, Ste. 470, St. Petersburg, FL 33701
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